Puro Perez

What is “puro perez?”

“puro perez,” or “pure perez” in English, is a phrase I’ve heard throughout my entire childhood through now. Whenever I’d visit my dad’s family, either an aunt or uncle would come up to me or one of my siblings to tell us how much we represented what it meant to be a perez and would finish their conversations with us by simply saying, “Puro Perez.”
I decided to incorporate this saying into my brand for myself because I want to create designs that are fun, bold, exciting, but can also be taken seriously; which is exactly what it means to be puro perez.